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High locus of control
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Advertising as negative
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Quadrant 1: Parents need to exert control (35%)
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Quadrant 2: Everything is okay (13%)
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Advertising as neutral
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- Watch commercial-free TV channels
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- Everything in moderation
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- Change channels during ad breaks
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- Unhealthy foods used for treating
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- Just say no
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- Physical activity can counteract unhealthy food consumption
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- Avoid using food as a reward
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- Model healthy eating behaviors
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- Teach children to understand the purpose of advertising
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Profile: Normal weight parents with lower levels of television viewing
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Profile: Females of normal weight with one child
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Quadrant 4: Something should be done (43%)
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Quadrant 3:
Ambivalence (9%)
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- Ban advertisements
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- More advertisements for healthy foods
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- Control content of advertisements
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- Better advertisements for healthy foods
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- Control timing of advertisements
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- The power of peers
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Profile: Overweight or obese parents who are heavy television viewers
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Profile: Overweight parents with lower education levels and 2+ children
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Low locus of control
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